Desaturating the colour of the video project was one of our original ideas, this technique has been replicated in countless films and music videos in order to add dramatic effect.
Black-and-white mass media often connotes something "nostalgic", historic, or anachronistic. For example, the 1998 Woody Allen film Celebrity was shot entirely in black-and-white. Other films, such as The Wizard of Oz (1939), American History X and Pleasantville play with the concept of the black-and-white anachronism, using it to selectively portray scenes and characters who are either more outdated or dull than the characters and scenes shot in full-color.
Since the late 1960s, few mainstream films have been shot entirely in black-and-white. This is purely for commercial reasons, it is often difficult to sell black and white films for television broadcasting.
Some modern film directors will occasionally shoot movies in black and white as an artistic choice, though it is much less common for a major Hollywood production. This is also true of black-and-white photography, where many photographers choose to shoot in solely black and white, since the stark contrasts enhance the subject matter.
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