Youtube to Mtv workshop

Last week as a class we went to Bricklane in london to RichMix education centre. The first presentation was in the morning and was taken by Pete Fraser on the history of music videos and the codes and conventions for different genre music videos. the second presentation which was in the afternoon was held by Liz Kessler and Corin Hardy who work in the industry of music video and work for production companies. They showed us examples of their own work and discussed how they conducted it and the problems they encountered and asked for our feedback.

Below shows my notes made during the presentation

History of music video;
Last the Length of the song and sometimes longer
May include acting such as Micheal Jackson's Thriller
Features the artist
May have a narrative
Needs to be visually memorable and worth repeating
Colour box- Lenlye
Muisc is being shown through the visuals
Quick movements
Funding from the GPO
Following rhytmn of music

Soundies- 1940s
Jukebox in a diner 4,000 installed in the USA
withdrawn after the war because they were too sexy
Example is Nat King Cole Frim Fram Sauce
Where shown in Black and White
Mainly a performance based video




Scropitones-1960s
Colour images
Performance
Feature the artist
Show a mini story
Are low budget
Feature dancing

1960s
The Beetles- hard days night
Used as a showcase for the song
Used when the band was touring or not present to perform
Give the band an image
60s bands used it to make promos for tours



1970s
Queen have a small film for latest release, 'Bohemian Rhapsody'



1981
MTV was created
Dominated by British acts
one of the first songs played was 'Video Killed The Radio Star'
Popluar artists shown such as Duran duran, Madness
Dominated by male artists
Madonna set a new level for women acts
Her vdieo for Lucky star showed her sexuality
Micheal Jackson was the break through artsit for black artist he was the only black act playe don MTV due to the demand for 'Thriller'
Thriller was cinematic new standard for music videos and had a large budget


50 Cent- Candy Shop
Characteristics of black music genre
typical genre characteristics of a Hip Hop video such as perfromance and use of women
displays sexuality
shows a big house,cars, bling and models



Jay-Z - 99 Problems
Pushed things to the edge
includes scenes of sexual display, nudity and violence
all filmed in black and white



Andrew Goodwins Theory

• Music vidoes demonstrates genre characteristics
• There is a relationship between lyrics and visuals
• There is a relationship between music and visuals
• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
• There is frequently refernce to notion of looking and particulary voyeuristic treatment of the female body.
• There is often intertextual reference
• Voyeurism from Male point of view as females are on display and looked at by males

Shown by Madonna watching herself on screen in her video to Lucky Star
Intertextuality
Madonna as Marylin Monroe in her vidoe for 'Material Girls'
Robbie Williams as James Bond in hsi video for 'Millenium'
Machinima
Lady Gaga and Beyonces video for 'Telephone' was created using sims
Homemade thriller video in a prison
Videos made through web cams by ameteurs dancing or singing along to their favourite artists
Suming up
Muisc Vidoes have a long history
invlove Technology, Money and Conventions and charactertistics

10 tips to creating your very own music video successfully

1. Choose a track, something that is bareable to work with
2. Write a treatment
3. Plan for everything (storyboards)
4. Set up a blog
5. Know your equipment (cameras, editing programmes)
6. The shooting of the video
7. Capture footage
8. The editing of the footage
9. Screening the finished product
10. Analysis